Research Study

Institutional Digital Asset Survey Report

A preview and available download of our survey analysis — “A Review of the Institutional Investors Digital Assets Study (Phase II)”

by Ria Bhutoria


Understanding the preferences of major institutions and their behavior toward the digital assets industry is a core driver of product and business development at Fidelity Digital AssetsSM.

Fidelity Digital Assets, Fidelity Center for Applied Technology and Fidelity Consulting collaborated with Greenwich Associates to survey almost 800 investors. This year’s survey included over 300 more investors than last year’s, with a deeper dive into investor segments and the European market. The responses and insights are instrumental in gauging institutional interest and adoption of digital assets, as well as understanding the key barriers to participation in the asset class.

Survey Shows European Investors Generally Have More Progressive View of Digital Assets

The most recent installment was conducted blind by Greenwich Associates from November 2019 to early March 2020; Greenwich interviewed almost 800 investors across the U.S. and Europe. In each region, the number of investors surveyed was roughly equal at almost 400 investors per region. The first installment of The Institutional Investors Digital Assets Survey covered the period of November 2018 to January 2019 and surveyed over 400 U.S. investors. Thus, the year-over-year comparisons depicted below compare only the responses of U.S. investors.

The results show that European investors generally have a more progressive view of digital assets, made evident when comparing the responses across all categories. Among U.S. investors, we saw growth across all categories including familiarity, positive perception and appeal, current exposure, propensity for future investment and more in this year’s results. The strength of concerns about digital assets among U.S. investors also declined relative to last year’s survey. In this report, we provide key data points from the survey along with our incremental commentary and interpretation of the results based on our experience serving institutional investors in the digital asset industry.

To learn more about how institutions, advisors, and investors think about digital assets - not only overall, but also as a part of an investment portfolio, download the full piece.

This content was created by Fidelity Digital Asset Services, LLC, a New York State-chartered, limited liability trust company (NMLS ID 1773897). All rights reserved.

Fidelity Digital Asset Services, LLC does not provide tax, legal, investment, or accounting advice. This material is not intended to provide, and should not be relied on for, tax, legal, investment or accounting advice. Tax laws and regulations are complex and subject to change. You should consult your own tax, legal, investment and accounting advisors before engaging in any transaction. Digital assets are speculative and highly volatile, can become illiquid at any time, and are for investors with a high risk tolerance. Investors in digital assets could lose the entire value of their investment.

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